Brands and products
Sponsor a team’s fan club and get weekly content, on-site branding, and a real-world touchpoint fans remember.
CPG, food, drink, apps, merch.
New • Sponsored fan clubs powered by TheAssist
STOP RENTING ATTENTION. OWN THE COMMUNITY.
TheAssist builds recurring IRL clubhouses for sports and culture fandoms. We bundle the creator, the venue, and an on-site captain into one monthly program—so your brand gets repeat attendance, weekly content, and a place fans call home.
2 month playoff run • Bars, brands, and creators included • NYC to start
Live from our meetups 🎥
WHO THE ASSIST IS FOR
One platform, four winners every game day
Brands, creators, bars, and fans all plug into the same fan club engine so everyone feels like they own a piece of it.
Creators and fan pages
Attach your name to a real clubhouse without running a bar. Get paid monthly while we handle RSVPs and logistics.
Turn followers into regulars.
Bars and venues
Lock in a team and a sponsor so Sundays and playoffs feel like home games instead of coin-flip nights.
Fill slow nights with the right crowd.
Fans and communities
Stop guessing where to watch. You get a consistent home bar, perks on entry, and a group you actually see again.
Bills Mafia to Love Island.
HOW SPONSORED FAN CLUBS WORK
From idea to weekly fan club in about a week
We take the chaos of IRL watch parties and turn it into a simple, repeatable package.
Step 1
Pick your team
You choose the fan base and city you want to own. Bills, Packers, Celtics, Love Island, you name it.
You get a clear, ownable lane.
Step 2
We lock in the bar
We match the club with a home bar and simple perks like free beer on entry or $1 wings.
The bar sees you as the reason fans are there.
Step 3
Creator and captain plug in
A creator or fan page promotes, and a local social captain runs check-ins, sweepstakes, and vibes on site.
You do not have to be in the room.
Step 4
Fans RSVP and return
Fans RSVP through TheAssist, check in, and earn rewards. You get content and simple stats every week.
The club compounds instead of resetting.
You get a recurring IRL asset. Fans get a home. Bars get regulars. Creators get a club worth promoting.
WHAT SPONSORS ACTUALLY GET
A sponsored fan club is more than a logo on a flyer
When you sponsor a club, you are buying a small but real world presence that spins off content and loyalty every week.
Per club, per month
This is what the typical 600 dollars per month package includes.
3–4 sponsored watch parties per month
Same team, same bar, consistent cadence.
Creator or fan page promotion
Kickoff post plus weekly stories to their audience.
On site branding and simple perks
Drink specials, entry perks, menus, and signage.
Social captain on the ground
Someone whose job is check-ins, content, and vibes.
Weekly content you can reuse
Short recap clips and photos from each event.
Lightweight data and proof
RSVPs, check-ins, repeat fans, and perk performance.
What you leave with
Sponsors use TheAssist clubs to generate content, learning, and real fans.
- Vertical video and photos from every game night.
- A small but repeatable group of people who now associate your brand with their team.
- Giveaways and sweepstakes you can talk about in your own channels.
- Clean, simple proof you can share with your team instead of just vibes.
It is less than the cost of one influencer post and gives you a season of moments instead of a single slide in someone else’s story.
SAMPLE FAN CLUBS
A few clubs we could spin up tomorrow
These are the kinds of setups brands, creators, and bars use TheAssist for right now in New York.
NFL • BUFFALO BILLS
Bills Club at The Rutherford
Free beer and a shot on entry, contests at halftime, and a loud crew that comes back every week.
Best Sponsor Match
Perfect for wings, beer, hot sauce, or local sports brands.
TENNIS • US OPEN
NYC Tennis Fans
From early rounds to finals, fans get a consistent landing spot with themed drinks and trivia.
Best Sponsor Match
Great for sports drink brands, athletic apparel, or wellness.
NBA • BOSTON CELTICS
Celtics Club NYC
Brands can sell merch on site, GRD spikes big games, and Celtics fans finally get a proper home bar.
Best Sponsor Match
Ideal for apparel brands, hoops media, and performance products.
REALITY TV • LOVE ISLAND
Bombshell Club
Weekly watch parties for super-fans: themed games, bombshell predictions, and nonstop content.
Best Sponsor Match
Perfect for drink brands, dating apps, or beauty/cosmetics.
SOCIAL CAPTAINS
The human layer that keeps this off your calendar
Every club has a local fan who acts as captain. They keep things moving, so you and the creator do not have to be at every game.
- They arrive fifteen minutes early, welcome people, and make the bar feel like a clubhouse instead of a random night.
- They handle check ins through TheAssist, so you know who actually showed and who keeps coming back.
- They grab a few clips and photos every event. We turn those into recap content you can reuse.
- They run simple perks and sweepstakes, like free beers for early arrivals or a jersey drawing at halftime.
Captains earn free drinks, perks, and recognition. You get reliable humans on the ground instead of another thing you have to personally run.
Captain view
A lightweight dashboard with RSVPs, check ins, and perks.
Today: Packers vs Bears
Check in fans, run the card giveaway, and grab 2 clips. First drink is on us.
Checklist
- • Open check in link
- • Welcome new faces
- • Film the sweepstakes winner
- • Drop photos after the game
Perks this month
Free drink every event you captain plus a bonus if you hit three in a row.
These are real events running on TheAssist
Fan clubs, watch parties, and creator meetups that use the same engine behind our sponsored hubs.
What’s Happening
No public events to show right now—check back soon!
PRICING
Start with one club. Expand once it’s obvious.
Most partners start by sponsoring one team for a short run. If it works, you add more cities, more teams, or start using the toolkit for your own events.
🔥 Most popular for brands
Sponsor a fan club
One team in one city with creator promotion, a home bar, a social captain, and weekly content.
$600per month per club
Two-month test recommended for playoffs or big stretches.
- • 3–4 sponsored watch parties per month
- • Creator or fan page promotion every week
- • A home bar with your branding and simple perks
- • Social captain handling check-ins and content
- • Weekly recap clips and photos you can reuse
- • Light stats on RSVPs, check-ins, and repeat fans
For creators, communities, and bars
Run your own hub with TheAssist
Use the same event engine we use for fan clubs to run your own meetups, watch parties, and recurring events.
$40per month per workspace
Fans pay ticket fees. You keep what you sell.
- • Branded hub for your events and fan passes
- • RSVP and check-in flows that work on mobile
- • Loyalty, leaderboards, and simple analytics
- • Works for sports, creator meetups, and classes
Want both? Sponsor a fan club now and we’ll help you spin up your own hub when you’re ready.
Not a sponsor, but running your own events already? Use the same event engine we use for clubs.
FAQ
Questions you might be asking
If something matters for your brand, bar, or community, we probably have thought about it already.
- What if only five or ten people show up?
- This still works. Sponsors are paying for recurring content, alignment with a specific fan base, and the feeling of owning a club, not a 200 person blowout. Often the best nights are 8–15 regulars who keep coming back.
- Do creators have to be at every event?
- No. Creators attach their name to the club and promote it. Social captains and TheAssist handle the on site check ins, perks, and content so creators do not burn out.
- Who finds the bar and sets up the specials?
- We usually handle that with our existing bar partners, but we can also work with bars you already know. We keep the perks simple: a drink on entry, wing or burger specials, and one sweepstakes per night.
- How long is the commitment?
- Most partners start with a two month run for one team. That is enough time to see content, repeat fans, and fit. After that you can renew, add more teams, or use the toolkit for your own events.
- Can this work outside of sports?
- Yes. The same model works for reality TV, F1, UFC, and any show that people want to watch together. If there is a fandom and a screen, we can make it feel like a club instead of a random night.
- What if I just want to use the tool and not sponsor?
- That is what the 40 dollars per month host plan is for. You can run your own events with RSVPs, loyalty, and passes. If you later want a sponsor, we can help you plug one in.