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A PRODUCT STUDIO · NEW YORK CITY LET’S TALK ↗
An independent product studio

Figure out
what’s next.
Then make it real.

We work alongside founders and small teams to figure out what matters and build what moves the business forward. New products, better digital experiences, and systems that make the everyday work easier.

Talk through what you’re building Start with a conversation. We’ll figure out the right way to work together.
See what that looks like ↓
WAYS WE CAN HELP THEASSIST / FIELD NOTES
A new product Work through the idea, build something you can test, and decide where to take it. A smoother operation Tools and workflows built around how your business actually runs. A better online home A website that helps people understand what you do and take the next step.
THINK IT THROUGH.
BUILD IT. SEE IT THROUGH. HANDS ON

Different ways to start. The same hands-on involvement.

The starting point

Sometimes it starts with an idea. Sometimes with something that isn’t working.

The product you want to test. The website you’ve outgrown. The process everyone keeps working around. There’s more you want to do than you can carry yourself.

We learn how you think, help decide where to focus, and put something real in front of you. As the work develops, we stay involved to test it, improve it, and see it through.

Selected work

A closer look at the work.

The systems behind a retail business. A new website for a youth nonprofit. Here are two ways we’ve put the thinking into practice.

01 / Fashion retail · Miami Ongoing partnership

Big Drop

The systems behind the store, built around the people running it.

The work spans everyday operations, merchandising, and customer follow-up. Making those pieces work together starts with understanding how the team actually runs the store.

We work alongside the business, building and documenting systems around the work that keeps coming back. We stay involved to run them, work through problems, and improve them over time.

The operating file
Twelve production systems
Built around the way the business works, with each one documented.
Ongoing involvement
Running the systems, working through problems, and improving the operation over time.
Operations & clienteling platform
In development: an internal platform that automates merchandising and organizes preorder outreach, bringing store operations and customer follow-up together.
What’s in place: Twelve documented systems supporting the everyday operation. We’re building the platform as the next layer of that work.
02 / Youth nonprofit · Oakland Website live

We Lead Ours

A clearer picture of the work. An easier way to get involved.

WELO supports young people across the Bay Area. We built a website that brings its story, programs, and community work together, with clear paths to donate, volunteer, and get involved.

The wider engagement includes the Shopify store and fundraising support.

Visit weleadours.org ↗
How we work

Get close. Build something. Keep going.

01 / UNDERSTAND

Learn how you think.

Your customers, your priorities, your standards. We ask questions, get into the details, and help work out what deserves attention.

02 / MAKE

Put something real in front of you.

A playable prototype. A working website. A process that’s finally written down. Something you can use, test, and respond to.

03 / FOLLOW THROUGH

Keep moving it forward.

We take responsibility for the work we agree to: handling the details, improving what works, and seeing things through.

You work directly with the person doing the thinking and the building. We keep the client list small so there’s room to pay attention.

And yes, AI is part of the toolkit. It helps us test ideas and build faster. The priorities, the decisions, and responsibility for the work stay with us.

Working together

Start with a conversation. Give the work the shape it needs.

Tell us what you’re trying to do, what’s getting in the way, and where you could use another pair of hands and a second opinion.

We’ll work out a useful place to start, agree on scope and price, and stay clear about what we’re taking on. The relationship can grow as the work does.

BUILD A focused projectA product, prototype, website, or system with a clear goal and an agreed scope.
TEST A first stretch of workA defined period to explore an idea, build something useful, and find out how we work together.
STAY An ongoing partnershipContinued involvement in the business: helping set priorities, building, operating, and improving things over time.
From the studio

We build our own things, too.

Our own products are another place to try ideas, make decisions, and live with what we build.

Studio product · Fantasy sports

Hoop’d Fantasy

Fantasy basketball with a fresh salary cap every week, plus an AI beat writer covering each league’s managers, rivalries, and trash talk.

LIVE · FREE BETAHOOPDFANTASY.COM ↗
Studio product · Sports & events

TheAssist Sports

Where the studio started. Find other NYC fans for the game, get a group together, and watch somewhere better than your couch. Never watch the game alone.

LIVE · NYCFIND A GAME →
What’s on your mind?

The idea you keep coming back to. The thing you keep working around.

Tell us about it. We’ll talk through where you are, what you want to do, and where we could help move it forward.

Let’s figure out what’s next